Gone fishin’ : a poetry book app.
GONE FISHIN' IS A REVOLUTIONARY PUBLISHED POETRY BOOK APP THAT COMBINES THE TIMELESS BEAUTY OF POETRY WITH THE INTERACTIVE FEATURES OF MODERN TECHNOLOGY.
Role : Project Manager/ Lead UX UI Designer
Project Date: April 2023- June 2023
Tools : Sketch
The Problem
Current literary apps lack engaging features for modern readers to connect with poetry.
Role and Responsibilities
I was responsible for:
CHALLENGE Accepted
As part of the curriculum at the Apple Developer Academy, I was challenged to create and publish a fully functioning app. This process required me to take a concept from ideation through to production, focusing heavily on user experience (UX) and user interface (UI) design. The challenge was to create an app that was not only technically sound but also engaging, user-friendly, and polished to meet Apple’s high standards.
Conceptualizing the app's purpose and target audience
Conducting user research and creating user personas
Designing the UX flow, wireframes, and high-fidelity mockups
Collaborating with developers to ensure proper implementation
Conducting usability testing and gathering feedback for improvements
Refining the design based on user insights
Assisting with the submission and publishing process on the App Store
Challenges Faced
Meeting User Needs
The initial challenge was to identify a problem worth solving and understand the needs of potential users. I conducted user research through interviews and surveys to validate the concept and guide the design process.
Creating Intuitive Interfaces
The next challenge was designing an interface that was intuitive and engaging. I focused on minimizing user effort, ensuring accessibility, and maintaining a clean, aesthetic design.
Collaboration with Developers
Effective communication between designers and developers was key. I had to ensure that design specifications were clear and that the final product matched the intended design.
App Store Compliance
Apple has strict guidelines for app submissions. I had to ensure our app complied with these guidelines, addressing issues such as privacy, security, and functionality.
Iterative Improvements
After the initial design and development,I conducted usability testing and collected feedback from users and stakeholders. This process highlighted areas for improvement, requiring several iterations to enhance the app's UX/UI.
The Research Process
01. Interviews
Held one-on-one interviews with poetry enthusiasts and casual readers to delve deeper into their motivations, needs, and pain points related to engaging with poetry.
03. usability testing
Created prototypes of the poetry book app and conducted usability testing sessions to observe how users interacted with the interface, identified usability issues, and gathered feedback for improvement.
02. Focus Groups
Organized focus group discussions to facilitate open dialogue and exploration of shared experiences, expectations, and desires regarding poetry apps.
04. Analytics
Utilized analytics tools within the app to track user behavior, engagement patterns, and feature usage over time.
Make it stand out
Key findings
01. Desire For Interactivity
Users expressed a strong preference for interactive features that enhance their poetry reading experience, such as audio readings, visual elements, and interactive interpretations.
02. DPersonalization is Key
Users value the ability to personalize their reading experience through customizable settings, personalized recommendations, and the option to create and share curated collections.
04. Simplified user experience
Clutter-free interfaces, intuitive navigation, and seamless integration of features were crucial for ensuring a positive user experience and encouraging prolonged engagement with the app.
03. Journaling Enhances Engagement
The journaling feature was well-received, with users highlighting its importance in facilitating reflection, capturing thoughts, and fostering a deeper connection with the poetry they encounter.
Discover our users journey
Journey Mapping
User Testing
Develop Testing Scenarios:
Created realistic scenarios and tasks that participants will perform during the testing sessions. These tasks should reflect common user actions and goals within the app.
Ensured that testing scenarios cover a range of features and functionalities, including navigation, content discovery, interaction with interactive elements, and journaling activities.
Make it stand out.
Get into my design process
Gone fishin’s story
It all begins with an idea. Maybe you want to launch an immersive poetry app to showcase a poets art. But no matter how aesthetically pleasing a UI could be , does it mean it’s ACCESSIBLE ?
Mood Board For 1st Design
Through the first design and mood board , it appeared to be aesthetically pleasing but was not as accessible to all users
The Final Design
Prototype of our first design of Gone Fishin’
Analytics Shown
Despite initially not engaging in any marketing efforts for the 'Gone Fishin'' app, it has gained significant traction within a few weeks. The app's localization has played a crucial role in this success, allowing it to reach and resonate with a diverse audience. This organic growth highlights the app's appeal and potential for further expansion without heavy reliance on traditional marketing strategies.
