GROW WITH
CONFIDENCE
Role : Lead UX UI Designer
Planted App
February 2023
Tools Used: Sketch
BECOME A BETTER PLANT PARENT WITH PLANTED APP
Challenge
Challenge
Objective:
Challenge Overview:
The Apple Developer Academy has initiated a two-week design challenge to create an innovative solution for plant care management, resulting in the Planted app. This challenge aims to address common issues faced by plant enthusiasts, from novices to experienced gardeners, ensuring their plants thrive with minimal hassle.
Develop an intuitive and efficient mobile application, Planted, that assists users in managing the care of their plants. The app should offer accurate plant identification, timely care reminders, and personalized plant care tips, enhancing the overall plant care experience.
Get a brief
understanding
A user-friendly mobile application designed to assist plant parents in nurturing their plants effectively.
By utilizing the phone's back camera, users can scan their plants to receive instant insights and guidance. The app provides real-time feedback on whether the plant requires sunlight or water, along with helpful facts and care tips tailored to each specific plant type. With its intuitive interface and convenient features, Planted aims to empower users to foster healthier and happier plants with ease.
The Problem
The Planted app tackles the common struggle plant owners face: understanding and meeting their plants' needs.
Many struggle to know when to water or provide sunlight, leading to ineffective care and stressed plants. Planted offers a simple solution, giving real-time feedback and personalized care guidance. This helps plant parents confidently nurture their plants to optimal health.
Research
This app was designed to help users become better plant parents, required a thorough understanding of our target audience's needs, behaviors, and challenges. Research played a critical role in shaping the app's design and functionality, ensuring that it would resonate with users and provide real value.
Research Methodology
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We conducted in-depth interviews with a diverse group of plant enthusiasts, ranging from beginners to experienced plant parents. These interviews helped us understand their motivations, pain points, and expectations from a plant care app.
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We distributed online surveys to a broader audience, collecting quantitative data on plant care habits, preferred communication styles, and desired app features. The survey results provided a broader perspective on common trends and patterns among plant lovers.
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To evaluate the app's usability and user-friendliness, we conducted usability tests with a sample of potential users. Participants were given specific tasks to complete within the app, allowing us to observe their interactions and gather feedback on user experience.
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We analyzed existing plant care apps and related digital platforms to understand the current market landscape. This analysis helped us identify gaps and opportunities for differentiation, guiding our unique approach to app design.
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We explored online plant care communities and social media platforms where plant enthusiasts discuss their experiences and share advice. This research provided valuable insights into the topics and issues that resonate with our target audience.
Uncertainty
Pain Point Analysis
ineffective care
Time constraint s
Research Methods
User Interviews
competitor analysis
observational study
User Persona
Introduction to Information Architecture for Planted App
Planted is more than just a plant care app; it's a community-driven platform that provides personalized advice, plant care reminders, troubleshooting tips, and a space for users to share their plant stories. The app aims to simplify plant care while fostering a sense of connection among plant lovers.
In this case study, we explore the information architecture that underpins Planted. Information architecture (IA) is the backbone of any successful application, organizing content and functionalities in a way that is intuitive and user-friendly. We’ll delve into the key challenges we faced in designing Planted's information architecture, how we addressed them, and the principles we employed to create a seamless user experience.
Challenge : Diverse user Experience levels
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Planted caters to a wide range of users, from novice plant parents to experienced botanists. This diversity made it challenging to create a single information architecture that accommodated varying knowledge levels.
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We implemented a tiered structure, allowing users to choose between basic and advanced content. The app's onboarding process collects information about the user's experience level, customizing the content they see. This personalization helps beginners access essential information without overwhelming them while providing advanced users with more detailed insights.
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Tailoring content to user needs while allowing easy transition between basic and advanced topics.
Design Process
"Rooted in Creativity, Growing Ideas into Reality".
Client
Apple Developer Academy
Tools
Sketch
I put my Graphic design skills to use
In conclusion
In conclusion, the two-week project, which was initiated as a design challenge, was successfully completed with the development of a functional prototype. This prototype was subsequently uploaded to TestFlight, allowing for comprehensive testing and feedback collection. The team's dedication and innovative approach were instrumental in overcoming the project's challenges, ultimately delivering a promising prototype ready for the next phase of development.